Bumble affirmed that a unique offer featuring the newest star lover Serena Williams will debut during basic 50 % of the SuperBowl.
Relating to AdWeek, Bumble teased a fresh campaign using playing tennis star, admitting so it would coordinate making use of SuperBowl, although it wasn’t clear if they were planning to air an advertising throughout the game, one of several most-watched annual occasions in U.S. (plus one of the very high priced ad purchases). Bumble has now confirmed their unique very first SuperBowl advertisement will feature Serena Williams and their brand-new venture “golf ball is within Her Court.”
Bumble, a female-friendly relationship app, is seriously interested in its female-empowerment goal. Within the last couple of years, the company features debuted choices that attract especially to women, for example partnering with Moxy resorts to offer BumbleSpot â proven areas in which Bumble consumers can fulfill for dates, job marketing, or prospective brand new friendships – to try to create safe spaces for ladies.
The ad with Williams will function the woman rise to celebrity, “not only as a professional tennis celebrity but as an entrepreneur, role design, partner and mother,” in accordance with AdWeek. The location is made by a mostly female staff and directed by A.V. Rockwell, an award-winning screenwriter and movie director whose work deals with issues on competition and oppression.
The content regarding the offer is always to motivate ladies to take control of their particular stories, something Bumble has been passionate about from the debut of their matchmaking application, providing women the power to really make the first action.
In an intro video the SuperBowl advertising, that’ll air February 3rd, Bumble granted a peek of what to expect.
“We’re living in a global and culture in which folks are just starting to see differently and just starting to keep in mind that we’re in the same manner strong and merely as wise and merely as savvy and simply as businesslike as another male in this world,” Williams states while watching digital camera, which then pans to their offering a baseball in a clear courtroom. “nowadays it is advisable to show up and tell all of our story the way in which it should be told.”
AdWeek noticed that the female-forward Bumble ad promotion is unusual for a SuperBowl, in fact it is these types of a male-dominated area, and even more unlikely that a generally female team would create such a SuperBowl advertisement.
“There are a lot women who are prepared and eager [to be engaged inside Super Bowl], and each woman involved [in Bumble’s spot] had a great deal passion,” Bumble chief brand policeman Alexandra Williamson told AdWeek.
She went on to state: “individuals will see another side to Serena when this advertising goes real time, and I also would feature that to an all-female staff taking care of it.”